Stop Chasing Leads. Let AI Fill Your Pipeline.
RoboLeads is Bad Robot's AI-driven lead generation service for South African SMEs. It combines intelligent AI prospecting, personalised outreach at scale, and automated follow-up campaigns to deliver qualified business leads directly to your inbox — while your team focuses on closing.
This is not a lead list. This is a full automated lead generation engine, built for B2B.
Trusted by South African B2B businesses since 2013. POPIA compliant. Anti-spam adherent.
Manual Prospecting Is Costing You More Than You Think
If you run a B2B business in South Africa, you already know how difficult consistent lead generation is.
Your Sales Team Is Buried in Manual Research
Finding the right prospect takes time. Researching them takes more. Writing a relevant cold email takes even more. Multiply that across 20 contacts a day and your team spends upwards of 30 minutes per contact on activities that do not directly generate revenue.
Your Cold Emails Are Being Ignored
Generic bulk emails get 2 to 5% response rates at best. Prospects know a template when they see one — and they delete it without reading. If your outreach feels mass-produced, it gets treated like spam.
Your Leads Are Not Qualified
Getting a response means nothing if the person does not fit your ideal customer profile. Unqualified leads waste your sales team's time, stretch your resources, and skew your pipeline metrics.
You Have No Scalable Follow-Up System
Most deals do not close on the first contact. Without a structured, automated follow-up sequence, those opportunities go cold and competitors pick them up.
There is a better way — and it does not require hiring a bigger sales team.
Meet RoboLeads: Your AI-Driven B2B Lead Generation Engine
Instead of manual research, generic templates, and inconsistent follow-up, you get a fully automated lead generation system built around your ideal customer profile.
Intelligent Prospecting
The AI identifies prospects matching your exact criteria — vertical, role, location, company size. It uses 20+ data signals including buying intent indicators. Every prospect is validated, enriched, and scored before a single email is sent.
Personalised Outreach at Scale
For each prospect, the AI generates a unique, individually crafted email — not a template with a name swap. A genuinely personalised message referencing specifics relevant to that business and their likely pain points. This drives 12–18% response rates.
Automated Nurturing
A three-touch drip sequence follows up with prospects, tracks engagement across opens, clicks, and replies, and flags warm leads for your sales team. By the time a prospect reaches your inbox, they are showing genuine interest.
"Unlike conventional lead generation that buys data records, RoboLeads finds real, criteria-matched prospects with genuine buying intent. You get leads — not contact lists."
Why RoboLeads Outperforms Traditional Lead Gen
Eight core capabilities that separate AI-driven prospecting from conventional outreach.
AI-Driven Prospect Research
Analyses 20+ data signals per prospect including demographic, firmographic, and behavioural indicators. You know exactly who you are reaching before you reach them.
Criteria-Based Targeting
Define your ideal customer by vertical, decision-maker role, location, and company size. RoboLeads finds prospects that match precisely — not broad data sets.
Personalised Outreach
Every email is AI-generated for that specific prospect. It reads like a thoughtful, well-researched human email — because the AI does the research.
Automated Drip Campaigns
Three automated follow-up campaigns per prospect. Timing, cadence, and content adjust based on prior engagement. No prospect falls through the cracks.
Lead Scoring & Qualification
Prospects are scored on demographic fit, firmographic alignment, and buying intent signals before outreach begins. Only leads clearing the threshold reach your team.
Real-Time Engagement Tracking
Monitor opens, clicks, and replies across every campaign. Know who is engaging with your outreach before they respond directly.
CRM-Ready Lead Delivery
Qualified leads delivered directly to you or integrated with your existing CRM. No manual data entry. Your pipeline stays clean and current.
Proven Conversion Funnel
12–18% response rates, 30–50% positive interest rates, 15–25% closed deal rates — compared to under 10% at each stage for conventional outreach.
RoboLeads vs. Conventional Lead Generation
Conventional B2B prospecting relies on cold data records, generic templates, and a sales team's ability to manually research and chase contacts. The performance gap is not marginal.
| Metric | RoboLeads | Conventional |
|---|---|---|
| Response Rate | 12–18% | 2–5% |
| Positive Interest Rate | 30–50% | 15–25% |
| Booked Calls | 20–40% | Under 10% |
| Closed Deals | 15–25% | Under 10% |
| Lead Source | Criteria-matched prospects | Cold data records |
| Research Depth | 20+ signals + buying intent | None |
| Outreach Type | AI-personalised, unique per prospect | Generic templates or cold calls |
| Scalability | Fully automated | Limited by team size |
The difference comes down to relevance. AI prospecting and personalisation at scale make it possible for every contact on your list.
Your Lead Generation Engine, Phase by Phase
From setup to ongoing pipeline delivery — here is what happens and when.
Setup and Strategy
Week 1We define your ideal customer profile, set targeting parameters, and develop messaging frameworks. You receive a custom lead generation strategy document and a fully configured system ready to run.
AI Prospecting and Enrichment
Weeks 2–3The AI scrapes and enriches prospect data using 20+ data signals. Contact information is validated. Prospects are scored based on ICP match and buying intent. You receive an initial qualified prospect list of 100–500+ contacts.
Personalised Outreach Launch
Week 3 onwardsOutreach begins. Each prospect gets a unique, personalised email. A/B testing runs continuously. Your engagement dashboard goes live with real-time visibility into responses.
Nurturing and Optimisation
OngoingAutomated follow-up sequences run across three touch points. Warm leads are flagged and delivered to your sales team. Monthly reporting covers performance, conversion metrics, and strategic recommendations.
Flexible Plans That Scale With Your Business
No long-term contracts. Cancel any time with 30 days' written notice.
RoboLeads X1
SMEs and startups testing AI lead generation
+ R1,200 one-time setup
500 engagements/month
- AI prospecting
- Criteria-based targeting (vertical, role, location)
- Lead scoring (demographic, firmographic, behavioural)
- Buying intent signal scoring
- Personalised AI outreach
- Real-time engagement tracking
All plans: 30-day notice cancellation. No long-term contracts. Monthly fees billed in advance. One-time setup fees are non-refundable after work commences.
Real Results for South African B2B Businesses
Three examples of what RoboLeads delivers in practice across different industries and markets.
Johannesburg
Challenge
Strong service offering but no consistent way to reach new business clients. Sales team spending majority of time on cold calls that rarely converted.
Solution
RoboLeads X2 with Lead Drip Plus add-on.
Cape Town
Challenge
Previous cold email campaigns produced 3% response rates. Leads described as "low quality and rarely worth following up."
Solution
RoboLeads X1 targeting CFOs and risk managers at mid-sized businesses.
National
Challenge
Founding team handling all outreach manually. Could not sustain volume needed to hit growth targets without adding headcount.
Solution
RoboLeads X2 with Lead Drip Plus targeting operations managers at professional services firms.
Frequently Asked Questions
Everything you need to know about RoboLeads before getting started.
Why Trust Bad Robot?
A South African AI agency that has been building results since 2013.
Transparent by Default
Every campaign includes real-time engagement tracking and monthly performance reporting. You always know what is happening, what is working, and where we are optimising.
Compliant by Design
POPIA compliance and anti-spam adherence are built into the RoboLeads process from the ground up. Our automated lead generation is ethical, targeted, and respectful of regulation.
Measurable Outcomes
12–18% response rates. 30–50% positive interest rates. 15–25% closed deal rates. These are the numbers your business can plan around.
Your Terms, Not Ours
No long-term contracts. No lock-in. Month-to-month commitment with 30 days' notice to cancel. We are confident in the results — so we do not need to trap you in a contract.
Get in Touch
Ready to Build a Lead Generation System That Actually Works?
Your sales team should be closing deals — not spending half their week on manual prospecting. RoboLeads automates the entire front end of your sales process so qualified business leads arrive in your pipeline consistently.
Join the growing number of South African B2B businesses using automated lead generation to scale predictably — without scaling headcount.