Get Your Brand Found by AI Search Engines
Your customers are no longer only Googling. They are asking ChatGPT, Gemini, and Perplexity — and most South African businesses are completely invisible there.
SEO4AI is Bad Robot's proprietary AI search optimisation service combining Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) — making your brand the one AI-powered search engines find, trust, and cite.
Traditional SEO Is No Longer Enough
AI-powered search engines do not send users to a list of blue links. They deliver a single confident answer. If your content is not structured for AI extraction, your brand does not appear in that answer — even if you rank well on Google.
Invisible to AI Search
Your site may rank well on Google but be completely absent from ChatGPT, Gemini, and Perplexity responses — where your customers are increasingly searching.
Content Not Structured for AI
AI models extract content in chunks, not full pages. Most websites are not structured to be cleanly parsed, extracted, or cited by AI language models.
Missing Voice & Answer Boxes
Users asking voice assistants or getting AI-generated answer boxes see one result — the best-structured answer. If that is not you, you lose the click entirely.
Competitors Moving First
GEO SEO and AEO services are still early-stage in South Africa. Businesses investing now are building compound advantages that will be very hard to close later.
Why AI Search Visibility Matters
The shift toward AI-powered search is not speculative. The numbers make it clear.
of users actively use AI for search
Bain-Dynata, 2024
AI search prompts per day on ChatGPT
Seosly, 2025
of AI-cited content ranks outside the top 20 on Google
Semrush, 2025
better conversion rate from AI search visitors
Semrush, 2025
of ChatGPT queries are entirely new search intents
Semrush, 2024
of AI search traffic captured by ChatGPT and Gemini
Semrush, 2024
"The average AI search visitor is 4.4 times more valuable than traditional organic search visitors. This shift means SEO is no longer just about driving volume but facilitating AI-driven decision-making with context-rich, precise content."
— Tom Capper, SEO Specialist, Semrush
What Is SEO4AI?
SEO4AI combines two distinct — and complementary — AI search disciplines into one cohesive strategy.
Generative Engine Optimisation
GEO focuses on getting AI language models — ChatGPT, Gemini, Perplexity, and others — to discover, understand, and actively cite your brand in their responses.
AI models process content during training and real-time retrieval. For your brand to appear in AI-generated responses, your content needs to be authoritative, contextually rich, and formatted for AI extraction. GEO builds the kind of digital presence that AI models recognise as a credible, citable source.
Answer Engine Optimisation
AEO focuses on making your content the definitive answer that appears in AI answer boxes, Google AI Overviews, featured snippets, and voice search results.
Where GEO builds long-term AI brand authority, AEO targets the specific structural and technical content decisions that determine whether your page becomes the source AI tools quote directly. Together they form a complete AI search optimisation strategy.
Generative Engine Optimisation Deliverables
Our GEO service is built around one objective: making your brand a source that AI language models discover, trust, and cite consistently.
AI Visibility Audit
We test how ChatGPT, Gemini, Perplexity, and others respond to queries relevant to your business and identify exactly where you are missing from the conversation.
Semantic Keyword & Topic Research
AI models prioritise concepts and context. We map the semantic themes and topic clusters AI systems associate with your industry and build a content strategy around them.
Content Creation & Optimisation
We create and refine authoritative content calibrated for AI comprehension. Every piece is structured to stand alone as a complete, citable answer.
Semantic HTML & Structured Data
We implement schema markup — FAQPage, HowTo, Organisation — to give AI parsers a clear, structured picture of your content and brand entity.
LLM Meta Answers
We write short, AI-friendly summaries for key pages. These give AI models an immediately extractable response, significantly boosting your AI citation likelihood.
Technical SEO Enhancements
We update robots.txt and implement llms.txt to ensure AI crawlers have proper access. Most SA websites are inadvertently blocking AI bots. We fix that.
"Optimising for AI search demands a new approach we call chunk-level optimisation. AI models don't read content linearly like humans but extract the most relevant content 'chunks.' This means every section must stand alone as a clear, complete idea for better AI citation and user clarity."
— Jenny Halasz, SEO Strategist
Answer Engine Optimisation Deliverables
Our AEO service focuses on a precise outcome: making your content the answer that AI tools, voice assistants, and Google AI Overviews serve to users directly.
AI Answer Presence Audit
We identify every high-value query in your space where you should be appearing as an AI answer — and are not. This audit drives the entire restructuring plan.
Content Restructuring & Optimisation
We restructure existing pages using front-loaded answer formats. The most important information comes first — formatted for AI extraction without losing depth.
Strategic FAQ & Q&A Development
We build optimised FAQ sections around the real questions your customers ask AI search engines — researched, structured for voice, and formatted for AI extraction.
Schema Markup Implementation
We implement FAQPage, HowTo, and QAPage structured data. This tells AI systems exactly how to categorise and use your content when building answers.
Answer Box & Snippet Targeting
We identify the specific query formats that trigger answer boxes and featured snippets in your industry — and optimise your content to win those positions.
Results Tracking & Reporting
We track featured snippet wins, voice search visibility gains, and AI referral traffic. You see exactly where AEO is generating measurable returns.
"With AI models prioritising both relevance and quality over purely ranking positions, 87% of AI citations come from results outside the top 20 traditional rankings. This forces marketers to rethink content strategies focused on deep topical relevance rather than just ranking high."
— Lily Ray, SEO Expert
The Benefits of SEO4AI for South African Businesses
Reach Customers Traditional SEO Misses
70% of ChatGPT queries cover intents Google has never seen before. AI search opens entirely new customer channels.
Win Citations Without Winning Rankings
AI systems cite the most relevant, authoritative content — not the highest-ranked page. Quality beats position.
Capture High-Converting Traffic
AI search visitors convert 4.4x better than traditional organic visitors. They arrive with context and intent.
Build Durable Brand Authority
Being consistently cited by AI models builds brand trust and recognition at scale — without paid media spend.
Move First in the SA Market
Most South African businesses have not yet invested in GEO or AEO. Moving now means building a compounding advantage.
Local Expertise, Global Standards
Bad Robot is based in Sandton, Johannesburg. We understand SA search behaviour and the challenges SMEs face locally.
SEO4AI in Action: Results for South African Businesses
South African Real Estate Firm
Strong traditional Google rankings but almost no presence when potential clients asked AI tools about property investment or real estate services in their area.
What we did: Full GEO audit, semantic keyword research, AI-targeted content clusters, structured data, LLM Meta Answers, and corrected robots.txt configurations for AI crawler access.
South African Boutique Hotel Chain
Rich, well-written content but almost no presence in AI answer boxes or voice search. Potential guests asking AI tools for accommodation were not finding them.
What we did: AI answer presence audit, front-loaded content restructuring, FAQPage and QAPage schema markup, and technical SEO improvements.
What Our Clients Say
"Implementing GEO with Bad Robot translated into real growth. We're now one of the few brands showing up in AI-generated answers, opening new customer acquisition channels."
Tshepo M.
Digital Marketing Manager
"The AI visibility audit was eye-opening. The team's expertise helped us shape content that AI systems actually trust and cite."
Leila P.
SME Owner
"Bad Robot's AEO strategy helped us become the top answer in Google's voice search results. Our website traffic and conversions surged."
Riana S.
Marketing Director
"Winning answer boxes has transformed how potential customers find us. The structured content approach is a game-changer."
Johan V.
Hospitality Entrepreneur
SEO4AI Pricing Plans
Three tiers designed for different stages of your AI visibility journey. Contact us for a proposal tailored to your goals and budget.
Starter
For SMEs beginning their AI SEO journey
Understand where you stand with AI search and take your first structured steps toward visibility.
- AI Visibility and Answer Presence Audit
- Semantic keyword research report
- Basic schema markup (FAQPage)
- LLM Meta Answer creation (up to 5 pages)
- Technical SEO checklist (robots.txt, llms.txt)
- Monthly reporting
Growth
For businesses ready to compete in AI search
Full audit with active content restructuring and ongoing optimisation for meaningful AI search visibility.
- Everything in Starter
- Full content restructuring (up to 10 pages)
- Advanced schema markup (FAQPage, HowTo, QAPage)
- Strategic FAQ & Q&A development
- Answer box and featured snippet targeting
- AI citation tracking and brand mention monitoring
- Quarterly strategy review
Authority
For brands that want to dominate AI search
Become the most-cited, most-trusted source in your industry across all AI search platforms.
- Everything in Growth
- Unlimited page optimisation
- Content creation for AI-targeted topic clusters
- LLM Meta Answers across entire site
- Priority AI crawler access setup
- Dedicated account manager
- Monthly strategy sessions and competitor analysis
Not sure which plan is right for you? Start with a free AI visibility audit and we will recommend the most suitable option.
Frequently Asked Questions
Ready to Get Found by AI Search Engines?
South African businesses investing in GEO SEO and AEO services now are building an advantage that will only grow as AI search becomes the default way people find what they need. Start with a free AI visibility audit.
Bad Robot | Sandton, Johannesburg | hello@badrobot.co.za